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  • Older, Richer And Skiing More Often
    There is great promise in the Echo Boom generation, but for now the sound of Baby Boomers is loud and clear. They're older, they have money and they bring children, but watch that dropout rate.
  • NSAA Celebrates At 35
    NSAA returned to its roots at the Broadmoor in Colorado Springs to celebrate its 35th birthday with one of the best conventions on record. The focus was on launching a marketing effort aimed at the "Speed" generation. Hopes were high and the mood upbeat.
  • Street Furniture: More Than Incidental Details
    Seats and signs, flowers and flags, paving and play equipment--all add up to ways that mountain resorts can make outdoor space more enticing and inviting for customers. Here's how to use them.
  • Putting Sheaves In Their Place
    Thirty-two sheave assemblies needed to be overhauled in a hurry at Tremblant, Que. Once the right equipment was lined up, a team effort allowed mountain crews to work quickly and cheaply, and even beat the deadline.
  • When Godzilla Meets The Press
    Area managers can be in charge of interviews with reporters by being prepared, the same as for a speech or meeting with top staff people.
  • Construction Site
    Big bucks and big earth-moving projects are in the works this summer. Projects featured include: Snow Valley, Calif.; Holiday Valley, N.Y.; Jackson Hole, Wyo.; Mammoth Mountain, Calif.; Chestnut Mountain, Ill.; Camelback, Penn.
  • Conference, California Style
    From May 13-15, ski area personnel tossed around ideas, techniques, plans and cantaloupes at the California Ski Industry Association Maintenance and Operations Conference at Heavenly Ski Resort, Calif.
  • Snowmobile Innovations
    A look at a new snowmobile brake system in use at Snowmass, Colo., and the Resc-You winch for snowmobiles, manufactured by Kalaska Enterprises of Boise, Idaho.
  • A Boomer's Plea
    The author, a baby boomer himself, comments on the current emphasis on youth marketing and explains how and why ski areas should be marketing to his generation instead.
  • Ski Areas Cautious But Curious
    Ski areas are venturing onto the Internet to provide their customers with information, but few are daring to actually carry out transactions. The author predicts that will change, and offers suggestions to maximize the effectiveness of online service.
  • Lake Placid Gets Music Beamed In
    Lake Placid, N.Y., uses a satellite audio system to provide commercial-free music at the remote resort. The system offers a variety of music and video programming that can be customized for different outlets around the resort.
  • Loup Loup Redeemed
    A partnership between Loup Loup Ski Bowl in eastern Washington and the Easter Seals Society, with help from the Forest Service, aims to create a ski area model of disabled access.
  • 1997 Metro Newspaper Directory
    A roundup of special ski sections and winter travel promotions in major markets.
  • Publicizing Good Deeds
    How some ski areas let the public know about their good deeds in the environmental arena.
  • What Is--What Should Be--The Image Of Skiing And Boarding?
    Every sport develops its own emotional triggers, and we must understand and analyze our sport in order to successfully play on its triggers.
  • Convention Musings
    An overview of the national convention, with kudos to NSAA for a successful gathering tempered by constructive criticism of some of the speakers.
  • Fall Consumer Ski Show Schedule And Contacts
    Roundup of North American ski shows.