• The Shaping Of Industry Marketing
    Following the initiatives of NSAA's Future of the Industry Summit in Charleston, the broad framework of a marketing plan for reaching the youth market is taking shape. NSAA is approaching the task cautiously and with concern for retaining the baby boom market.
  • And Then The Rains Came . . . And Came
    Part one details the extent of the damage faced by California's Lake Tahoe region in a January without mercy, delivering floods, mudslides and avalanches. Part two is a journal by Mountain Manager Jimmy King detailing how Squaw Valley's crew handled the crisis.
  • On The Road To New Profits
    Snowtubing at Jack Frost and Big Boulder, Penn., has taken on a life of its own as a relatively small investment brings in high-margin dollars.
  • When The Colonel Came To Town
    As executive director of the Canada West Ski Areas Association since 1979, Jimmie Spencer has brought a unique blend of military correctness, spirited fun and effective negotiating skills to help produce huge growth in skier visits for ski areas in Canada's far west.
  • Lift-Loading Made Easy
    An adjustable loading ramp made loading Stratton's six-passenger, high-speed lift fast and efficient. Stratton's lift department developed the ramp using small gradient changes over a 30-foot long span from maze to chair.
  • Dc Drives: Inspection, Cleaning, Lubrication And Overhauls
    The third of three articles (the first two ran in May and September 1996) on preventive maintenance for ski lift DC drive motors. This article covers inspection, cleaning, lubrication and overhauls, emphasizing quality and attention to details. Includes case history.
  • What's New?
    Trash compactor (Orwak), Impakt! maintenance software (TecWorks), Aquatic pool matting (Martin Nicholls), miniature golf courses (Lomma), Boulder Buster (BDS, Inc.), bio-enzyme treatment for septic tanks (North American Bio-Enzyme Company), Med-Bed rescue unit (Bud Newell & Associates), Gator 4WD utility vehicle (John Deere), high-visibility mesh (Bruin Plastics Company), ski lift safety bar display tubes (Ski LIft Media, Ltd.), hydrant pads (Snowcloud), snowtubes (Harmon Industries), smart card memory for inverters (Eurotherm Drives), weather insurance (Good Weather Insurance Co.), descaler attachment for root cutters (Mustang Units Co.), environmentally-friendly sprockets (Resilient Marketing), Warming Hut boot and glove warmer, Series 'U' positive delivery lubricant device (Bijur Lubricating Corp.), snowmaking pump repair (Outlaw Pump), Tigershield coating system (Garon), snowtube covers (Tuff Tube).
  • From Badlands To Good Skiing
    A small Canadian community near Calgary wanted a ski area, but the terrain available did not lend itself to good slopes. With extensive cutting and filling, as well as careful budgeting, winter recreation came to Drumheller.
  • Construction Site
    Lodges, lifts of all sorts and miles of snowmaking are in the works at: Vail, Colo.; Big White, Kelowna, B.C.; Burke Mountain, Vt.; Solitude, Utah and Ragged Mountain, N.H.
  • Plug That Leak!
    Using a non-disruptive process from Insituform Technologies, Purgatory, Colo., avoided the digging necessary to repair underground pipeline at a leaking reservoir. In one day, the old pipe was relined with a new tube at one-third the cost of the traditional alternative.
  • Freeze--New Ski Culture
    A review of The Skiing Company's new magazine, freeze, "the magazine for freeskiers who are into big air, sick lines and all-mountain skiing."
  • Viking Brings Smiles To Lift Lines
    Frank the Friendly Viking serves as a goodwill ambassador at Norway Mountain, Mich. He helps juggle equipment in the parking lot, plays trivia in lift lines and blesses the hot chocolate in Kinder School. Now, customers come just to see the Viking.
  • 20 Years Ago In Sam
    A fantastic winter in the East and a tale of woe in the West. Fear of a permanent energy shortage hung over the country. Several industry pioneers died: Bill Whitney, Fred Pabst and Roland Palmedo. And 30 years ago, NSAA planned a new dues structure for its fifth convention.
  • Mvp: Lewis Mead, Attitash Bear Peak, N.H.
    First in a series recognizing exceptional employees who make a difference, regardless of their title or where they fall on the organizational chart. Lewis Mead spins stories about his 33-year career at Attitash, N.H.
  • Reaching Kids Through Snowboarding
    Four areas in Washington state--Snoqualmie, Crystal Mountain, Stevens Pass and Timberline--have been participating in a program called the Service Board that uses snowboarding to help lower-income kids experience something beyond poverty, drugs and indifferent role models.
  • Where Still More Children Are
    A notable addition to the junior programs listed in SAM, January 1997, that are introducing kids to winter sports. John Mohan runs two programs: the ski and snowboard school at Ski Acres and a private program called Northshore Skiing and Snowboarding in Kirkland, Wash.
  • Bringing Snowmaking To The Public
    After embarking on a $4.5 million snowmaking expansion, Smuggler's Notch, Vt., created the Family Snowmaking Learning Center to allow guests a peek into the inner workings of snowmaking.
  • Get Ready For The Snowplayers
    Ski areas around the country are diversifying their on-snow offerings into activities such as snow tubing, sledding, ice skating and showshoeing.
  • Shaped Skis-- Two Sam Views
    I. A Revolution That Failed? II. Blowing An Opportunity? Two SAM editors examine the shaped-ski trend from two different perspectives.
  • Hail To The (New) Chief!
    Weldom to Mike Dombeck, the new Forest Service Chief, and his chief of staff, Francis Pandolfi.
  • Olympic Valley Heroes
    In an unusual turn of events for a typically adversarial relationship, Squaw Valley Ski Corp. were hailed as heroes by the local community after January's devastating floods.
  • Skal, Jerry
    A fond farewell and many thanks to Jerry Groswold, stepping down after 22 years as CEO of Winter Park, Colo.
  • Remembering
    In remembrance of Bill Tanler, Jack Rudd, Rene Borner and Ralph Crowley, Sr.