Ski Resort AI Bootcamp

Artificial intelligence (AI) is becoming more and more prevalent in our daily lives and business practices. According to a recent SAM and Origin survey of resort marketers, half are currently using AI to increase efficiency, create content, analyze data, and streamline guest communications—and more plan to implement it in winter 2024-25.

AI offers tremendous benefits for ski resorts, from optimizing operations and improving guest experiences to enhancing safety and boosting marketing efforts, but understandably, some resort operators and staff are wary of diving in headfirst.

Introducing the Ski Resort AI Bootcamp

Presented by SAM and Eternity, this self-paced virtual course is built to get you started or take you to the next level. Whether you’re AI-anxious or a ChatGPT guru, no matter your ski resort department or title, the bootcamp is designed to help you understand the pros and cons of integrating AI into your mountain resort business while providing hands-on instruction through live virtual sessions and a self-paced learning platform. You will complete the course with skills in place to use right away or be informed about your choices.

Program Details & Schedule

Program Details

Each module features self-paced lessons with demos and a live session with our AI expert, Mike Lannen of Eternity. Plus, modules and live sessions will offer insights from your peers for real-life examples of AI implementation at their resorts. Click the + below to view the module descriptions.

Module 1: Introduction to AI

Learn about the possibilities of AI and how it can be implemented safely across many resort departments.

· Overview of AI Tools
· Case study from Greek Peak Mountain Resort with Jon Spaulding
· Interview on Security with Gregg Blanchard of Inntopia
· Live session on Thursday, Sept. 26, with Mike Lannen and interviews with Jon Spaulding and Gregg Blanchard
Module 2: Marketing & Content

Dive into creating a branding copy document, training AI on your own data, and generating content for website, social and ads.

· Writing AI prompts
· Creating a branding copy document
· Training AI on your own data
· Generating content for your website, social media, and advertising
· Building custom ChatGPT bots
· AI Photo creation and editing
· Interview with Dave Amirault of SNOW Partners
· Live session on Thursday, Oct. 3, with Mike Lannen, including interviews with Lindsay DesLauriers, general manager of Bolton Valley Resort, and Dave Amirault, chief innovation office at SNOW Partners
Module 3: Guest Communication & Customer Service

Explore uses for customer service website chatbots and AI call centers to improve efficiency and guest satisfaction.

· Guest service website chatbots
· AI inbound calling
· Food and beverage applications
· Review management and analysis
· Live session on Thursday, Oct. 17, with Mike Lannen, including a case study from Trapp Family Lodge with Walter Frame
Module 4: Sales, Meetings & Integrations

Understand the many ways AI can act as an assistant to your efforts, including for sales calls, transcribing messages, and building meeting agendas and summaries.

· Sales calls and transcribing meetings
· Limitless.AI
· Actions and Integrations
· Email
· Video and audio enhancements
· Course recap
· Live session on Tuesday, Oct. 22, with Mike Lannen, including interviews with Douglas Quinby, co-founder and CEO of Arival, and Joseph Dooley, senior policy manager from Google

Live Session Schedule*

*Can't make it? No worries. All live sessions will be uploaded to the learning platform for your review!

Thursday, September 26, 2024, at 2 p.m. EDT
Thursday, October 3, 2024, at 2 p.m. EDT
Thursday, October 17, 2024, at 2 p.m. EDT
Tuesday, October 22, 2024, at 2 p.m. EDT

Live sessions are expected to be roughly 90 minutes in length. We encourage folks to join the live sessions with their computers and burning questions to get hands-on instruction.

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