SAM Magazine—Montpelier, Vt., June 20, 2024—Despite a slow start to the season and inconsistent weather, Ski Vermont reported that the state’s alpine ski areas welcomed 4.1 million skier visits for 2023-24, down less than half a percentage point from the 2022-23 season.  Visitation was 4 percent above Vermont’s 10-year average and outpace...

SAM Magazine—Ruidoso, N.M, June 19, 2024—Approximately 8,000 people have been forced to evacuate in central New Mexico as the South Fork / Salt Fire complex spreads across Lincoln County and the Mescalero Apache Reservation, home to the ski town of Ruidoso. Ski Apache, the local mountain resort, has closed its summer operations until further no...

SAM Magazine—Jay, Vt., June 19, 2024—Jay Peak Resort unveiled plans to freeze or reduce pricing on a variety of its products for both this summer and the upcoming 2024-25 winter season. The initiative, dubbed Mission Affordability, will freeze rates on day tickets and reduce pricing on the Mission Affordable 4-pack, as well as certain menu item...

SAM Magazine—Boulder, Colo., June 19, 2024—The Outdoor Foundation (OF) and Outdoor Industry Association (OIA) report that the outdoor recreation participation base grew 4.1 percent in 2023 to a record 175.8 million participants.  According to the 2024 Outdoor Participation Trends Report, 57.3 percent of Americans aged 6 and older are particip...

SAM Magazine—Broomfield, Colo., June 19, 2024—Just how far can season pass sales take a resort? That's surely a question that many areas have been asking themselves. And it was a topic that was explored in some depth during the Vail Resorts conference call with analysts following the company's presentation of its Q3 results June 6. Quarterly a...

SAM Magazine—Winter Park, Colo., June 14, 2024—A very small tweak downward in aggregated rates over the past 30 days created an appreciable uptick in occupancy for most of the summer months (May through October) at Western mountain destinations. This positive pattern shift from the previous six months, for both lodging properties and consumers,...

SAM Magazine—Broomfield, Colo., June 6, 2024—Vail Resorts (VR) has reported results for the third quarter of fiscal 2024 ended April 30, 2024, along with early season pass sales and almost-complete-season results. While lift, ski school, and dining revenues were up all up, total skier visits for the quarter were down 3.2 percent year-over-ye...

SAM Magazine—North Conway, N.H., June 7, 2024—Alpine ski areas in the Granite State recorded approximately 2.17 million skier visits during the 2023-24 winter season, according to estimates from Ski New Hampshire. Alpine visits were down 4 percent year-over-year from 2.2 million visits in 2022-23. “Given the challenging weather conditions th...

SAM Magazine—Denver, June 6, 2024—Colorado Ski Country USA (CSCUSA) is projecting that the state saw 14 million skier visits during the 2023-24 season. The projected total is a decrease of approximately 5 percent from last season’s record-breaking total of 14.8 million, but still represents the second highest skier visit total on record for t...

SAM Magazine—Denver, June 6, 2024—Alterra Mountain Company has expanded its partnership with payment network Affirm, allowing customers the option to pay over time when purchasing local mountain passes, lodging, and lessons for any of Alterra’s North American destinations. The option to use Affirm to split a purchase into monthly payments wa...

SAM Magazine—Park City, Utah, June 3, 2024—The Cross Country Ski Areas Association (CCSAA) held its annual conference in Park City, Utah, April 8-10, drawing 58 attendees representing 36 entities including cross country ski areas, suppliers, media, and related businesses. City of Aspen's Austin Weiss and Blaine County’s (Idaho) Eric Rector. ...

SAM Magazine—Teton Village, Wyo., May 31, 2024—Jackson Hole Mountain Resort (JHMR) chief financial officer Matt McCreedy will retire on June 30 after more than three decades at the resort. Corporate controller Braden Turner will succeed McCreedy as the resort’s new CFO. Turner is a licensed CPA who has served as the resort’s corporate cont...

SAM Magazine—Frisco, Texas, May 31, 2024—The 2024 National Ski Areas Association (NSAA) National Convention and Tradeshow welcomed 687 attendees to the Omni PGA Frisco Resort, May 21-24, for meetings, educational sessions, tradeshow, and networking.  Many of the industry’s biggest challenges and opportunities were discussed, both formally a...

SAM Magazine—Saint-Hyacinthe, Quebec, May 31, 2024—Quebec ski resorts were able to attract more than 6 million skier visits during the 2023-24 season despite serious weather challenges and other obstacles, according to preliminary results from the “23-24 Economic and Financial Study of Quebec Ski Resorts.” Skier visits were down 10 percent...

In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE KELLY PAWLAK and CHIP SEAMANS, NSAA Kelly Pawlak is stepping down as president and CEO of the National Ski Areas A...