• Marketing

With historic snowfall at ski areas throughout the western United States, many resorts are poised to wrap up the season with later-than-expected closings and strong visitation and revenue. Photo courtesy of Alta Ski AreaIn fact, the records shattered and milestones reached by western resorts are seemingly endless, with new updates pouring in even a...

• Snowmaking
• Lifts

SAM Magazine—Broomfield Colo., March 30, 2023—Vail Resorts (VR) plans to introduce a new membership program called My Epic Gear, which could replace the habit of owning gear with renting, for the day or for the season. The program will launch in 2024-25 at selected resorts, according to the plan, following a pilot program, with a limited number...

• Safety

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards and obits, we celebrate the people that make this industry thrive. PEOPLE JESSE TRUE, MAGGIE MURRAY, LOUIS SKOWYRA, and TONY CAMMARATA, ARAPAHOE BASIN, Colo. Jes...

• Ski Patrol

SAM Magazine—United Kingdom, March 30, 2023—One outcome of the pandemic has been an increasing move by some of the world’s more popular destinations to limit numbers on the slopes and prevent overcrowding. North American resorts have been leading the way with this, but now New Zealand’s Cardrona and Treble Cone resorts are joining the movem...

• Snowmaking

SAM Magazine—Grand County, Colo., March 29, 2023—Nearly all 2022-23 Indy Pass alpine partner resorts—102 out of 105—have committed to the pass for the 2023-24 season. Two of the others, Mt. Hood Meadows and Mt. Ashland, Ore., are pending and expected to renew. The final resort, Snow Valley, Calif., was purchased by Alterra Mountain Company ...

• Area Management
• Safety

SAM Magazine—Phoenix, Ariz., March 29, 2023—Mountain Capital Partners (MCP) is taking on a new venture: golf. The winter resort operator is buying Silver Creek Golf Course, which includes management of neighboring Bison Golf Club. Both are par 71 public courses located in Show Low, Arizona. Separated by less than 20 miles in the White Mountain...

• Snowmaking
• Ski Patrol

SAM Magazine—Big Cottonwood Canyon, Utah, March 29, 2023—Solitude is planning more than $16 million in off-season capital improvement projects, including an upgrade of its Eagle Express quad, Utah’s first detachable chairlift. The investment will fund four projects all set to commence this spring and summer. In addition to the new lift, proj...

• Ski Area Profiles

SAM Magazine—Huntsville, Utah, March 24, 2023—Snowbasin and Club Med cancelled development of a 320-room hotel, the plans for which were unveiled in September 2021. The Club Med hotel was originally scheduled to open for winter 2024. It would have been the resort’s first on-site lodging and Club Med’s first U.S. ski area location since the ...

• Lifts
• Area Management

SAM Magazine—Lake Tahoe, Calif., March 24, 2023—Starting winter 2023-24, Vail Resorts-owned Northstar California, Heavenly Mountain Resort, and Kirkwood Mountain Resort in the Lake Tahoe region will implement paid parking for certain lots in an effort to alleviate traffic congestion and parking shortages on weekends, holidays, and peak periods....

• Lifts
• Ski Area Profiles

SAM Magazine—Denver, March 21, 2023—Alterra Mountain Company plans a nearly $500 million capital investment program across its portfolio of destinations over the next year. That includes almost $400 million in lifts, snowmaking, summer adventures, additional guest amenities, and resort infrastructure; $50 million dedicated to employee housing; ...

• Lifts

SAM Magazine—Durango, Colo., March 21, 2023—Mountain Capital Partners released its 2023-24 Power Pass family of season passes today, raising the price of its top-tier Power Pass $50 while lowering or keeping flat the prices of others and adding a new pass-holder benefit of 30 percent off day tickets. The Power Pass is good at Spider Mountain B...

• Miscellaneous

SAM Magazine—Denver, March 14, 2023—Despite widespread significant snowfall across the West in February, high nightly room rates and continued economic pressures depressed bookings across the region—and led to rate reductions in some cases. Still, while occupancy is down slightly compared to last year, overall rates are still substantially hi...

• Personnel Issues
• Lifts

SAM Magazine—Lake Tahoe, Calif., March 10, 2023—Most California ski areas are closed today as another intense weather system carrying heavy rain, snow, and wind bears down on a state that has already seen several disruptive storms this winter, China Peak's ticket window buried in snow.producing record snowfall and forcing frequent road and reso...

• Ski School
• Lifts

SAM Magazine—Broomfield, Colo., March 10, 2023—Vail Resorts is planning $206 million to $211 million in capital investments for 2023. Projects include lift installations, a new technology rollout, integration activities, and the first phase in a multi-year project at Andermatt-Sedrun. The Keystone, Colo., Bergman Bowl expansion is slated to be...

• Marketing
• Miscellaneous

SAM Magazine—Broomfield, Colo., March 9, 2023—Vail Resorts reported a decrease in its second quarter earnings (EBITDA) of approximately 1 percent from the prior year for the November through January period, with the company’s profitability impacted primarily by increased operating costs from abnormal weather conditions. However, skier visits,...