SAM Magazine—Mount Hotham, Victoria—July 11, 2023—Australia’s Mount Hotham Skiing Company has named Tina Burford as its new general manager. Burford comes to the position with almost four decades of experience, including 32 years at Perisher, where she served as resort services director.  

In addition to her term at Perisher, Burford has held positions in the Austrian, Canadian, and U.S. ski industry. She has represented Australia at two Interski Congresses and currently sits on the board of the Australian Professional Snowsports Instructors (APSI). 

“Tina’s passion, knowledge, and decades of experience in the industry will undoubtedly support driving the legacy of excellence that Hotham is well known for,” said Doug Pierini, west region senior VP and COO at Vail Resorts. “Her commitment to inclusivity and focus on both the employee and guest experience make Tina an incredible leader.”  

Pierini said Burford impacted and influenced both Hotham and Perisher in various ways throughout her career, including with her leadership across snowsports instruction and racing. 

“She has a depth of experience in system implementations and product innovation and is also a great developer of talent within her teams,” he added.  

Originally from Austria, Burford moved to Australia in 1986, where she worked as a ski instructor at Hotham for five seasons before moving to Blue Cow, now part of Perisher Ski Resort. 

“This is a special homecoming for me, as Hotham is the first resort I worked at in Australia,” said Burford. “I’ve always felt a close connection to Hotham, and to return in this role is a dream come true, I’m thrilled, honored, and humbled to be the resort’s new GM, and I look forward to diving right in, as the season has already begun.”