Summer Revenue at Western Resorts Up 14 Percent

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Summer Revenue at Western Resorts Up 14 Percent

SAM Magazine—Denver, Aug. 19, 2015—Summer lodging revenue is up 14 percent and occupancy is up 8 percent compared to last summer, according to data collected among lodging properties at 19 western mountain destination resorts in six states. In July alone, revenue was up 13.8 percent and occupancy 7.9 percent, according to DestiMetrics, the Denver-based firm that collects and analyzes the data.

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“With much of the summer season behind us and kids headed back to school, resorts have already either hosted or booked 89 percent of last summer’s total business, so we are confident that this will be the fourth consecutive record-breaking summer for western mountain destinations,” said Ralf Garrison, director of DestiMetrics.

The data showed variations among the Rocky Mountain region (Colorado, Utah, Wyoming) and the Far West (California, Nevada, Oregon). Rocky Mountain resorts posted a 7 percent increase in occupancy and a 5.2 percent increase in revenues, while the Far West region reported a 10.3 percent gain in occupancy but only a modest 0.3 percent gain in revenue.

The report also noted that advance bookings for the 2015-16 winter season are up compared to last year at this time in both occupancy and revenue, but acknowledges that it is still too early to make long-range predictions.