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Greg Dallas Named CEO of Sugar Bowl

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Dallas worked 15 years at Mammoth, and as part of the leadership team he helped grow the resort’s revenue to $150 million and its skier visits to 1.6 million. Prior to joining Mammoth, Dallas studied astrodynamics at the Air Force Academy. He served seven years in the U.S. Air Force procuring and operating space systems, and earned his MBA from the University of California, Irvine. He sits on numerous boards and committees, including the National Ski Area Association.

“I’m very excited to join the Sugar Bowl team. Rob has done incredible work building a world-class ski operation, acquiring new assets such as Royal Gorge, and establishing a real estate and hospitality company,” said Dallas.

He added that the next development phase of Sugar Bowl will focus on enhancing the village, maximizing new assets, and developing what he called “a sustainable, vibrant resort experience.”

Dallas will begin his tenure as president and CEO on September 28.