SMS is known for its integrated design and approach to guest service. The SMS-Host product suite, including more than 20 guest-centric application modules, provides hotel/resort staff with the tools to personalize service, exceed guest expectations, and increase revenue. Among SMS clients are Aspen, Vail/Beaver Creek, and Intrawest, along with the Bellagio Hotel & Casino, the Hard Rock Hotel & Casino, the Pebble Beach Company, and the Augusta National Golf Club. \