SAM Magazine--February 7, 2006--This is a reminder that on February 11, the Sports Illustrated for Kids Next Snow All Stars program will lead NBC's opening-day coverage of the Winter Olympic Games. The show will air at 2 p.m. EST, 1 p.m. Central, 12 p.m. Mountain, and 11 a.m. Pacific time.

The Next Snow event, which was created by Jack Turner of Snow Monsters, showcases some of the best young skiers and boarders from around the continent. This is a great opportunity for ski areas to take advantage of this national coverage and appeal to a wider youth audience. Keep your TVs on at every lodge, restaurant and bar!