SAM Magazine-Lakewood, Colo., June 28, 2006-Mark Dorsey is the new executive director of the Professional Ski Instructors of American (PSIA) and the American Association of Snowboard Instructors (AASI), according to The American Snowsports Education Association (ASEA). Dorsey, previously the assistant executive director, replaces Stephen Over, who is retiring after 16 years with the associations.

"The role of these associations has evolved and diversified considerably, and Mark's wide-ranging knowledge, as well as his skill in forging relationships within the industry will be extremely valuable as PSIA/AASI rises to meet future challenges," said incoming PSIA/AASI president Ray Allard.

Dorsey's tenure with PSIA began in 1989 when he became the association's marketing director. Promoted to assistant executive director in 2005, Dorsey has, in the past year, launched a member recruiting and retention initiative and assisted in association operations while continuing to build strong sponsor and industry relationships.