SAM Magazine-Varna, Italy, Sept. 12, 2007-Kaser Srl, manufacturer of belt conveyor lifts, has restructured its North American operations as of Sept. 1, following the retirement of former U.S. general manager Bruno Beinder.

Mad River Snow, Inc. is now responsible for sales in the eastern region-which stretches as far west as the Dakotas, Nebraska, Utah, Colorado, Oklahoma, and Texas in the U.S. and through Ontario in Canada-and all of Mexico. The company will also provide installation, service, and warranty support throughout North America. Seabreeze Trading Corp. will handle sales in the western region.

"Our new operational structure will allow us to serve the North American market more effectively," said Rupert Kaser, director of Kaser Srl, "to ensure that we provide the highest level of customer support possible as Kaser continues to grow as a world leader in the ski carpet industry."

North American sales regions and contact information is available at www.ski-carpet.com or by phone: (802) 583-6600 (Mad River) or (250) 545-6793 (Seabreeze).