"We want to ensure that future generations of skiers and snowboarders can continue to enjoy The Greatest Snow on Earth®," explained Nathan Rafferty, president of Ski Utah. "Much of our state's economy relies on tourism dollars that the ski industry delivers, so we felt compelled to launch a site that would remind people of global warming's impact and also let them know that it is a fixable problem if we act now, as individuals and organizations."
Ski Utah's KeepUtahCool site was inspired by a similar program instituted by The National Ski Areas Association (NSAA) . The Association's global warming awareness campaign called Keep Winter Cool provided some of the content for Ski Utah's KeepUtahCool.com
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