SAM Magazine-Andover, N.H., Oct. 20, 2006-In a move that could have a big impact on the retail and rental ski equipment markets, Dalbello Skiboots and Elan Skis are beginning a new strategic global alliance as of Jan. 1.

Clint Lyon, CEO of the newly formed Dalbello~Elan Sports, said, "Dalbello and Elan firmly believe that focused, specialized companies have a distinct advantage when it comes to staying in touch with the consumer, remaining flexible and being responsive to the needs of the market. . . . Both factories remain focused on their core businesses to ensure the best product innovations, while at the same time, the collections will be integrated to speak to specific target groups through cosmetics, technology, as well as price levels."

The two brands will "utilize their combined strength to increase visibility in terms of advertising, athlete sponsorships, demo vans, and cross-promotions," says Martin Lehner, executive board member of Elan, Slovenia.

The newly formed Dalbello~Elan Sports is a joint venture of Dalbello Sports LLC and Elan, Slovenia, with Elan becoming a minority shareholder in the U.S. operation. Elan's U.S. operations will relocate from West Lebanon, N.H., to the Dalbello Sports facility in Andover, N.H. Customer service, shipping and warranty will be integrated, with additional personnel announced at a later date.