"Accompanying the fact that New York is the single most lucrative ski market is the fact that it's the single most expensive media market," says Andy Wirth, vice president of sales and marketing for the Steamboat Ski & Resort Corp, "but in this case, we felt the financial reward is there."
And it's expected that the flights will directly tap into this lucrative market. Unlike flights from other hubs, such as Atlanta, nearly 100 percent of the passengers on the weekly flights will be from New York. \