SAM Magazine-Salt Lake City, July 31, 2007-Online Media, host of the popular First Tracks!! Online Ski Magazine, is launching UtahSkiAndSnowboard.com, a new digital magazine focused on the Utah ski and snowboard experience.

"Utah has the best skiing and riding in the nation, and probably the world," said Marc Guido, UtahSkiAndSnowboard.com's editor. "Based here in Salt Lake City, we're uniquely positioned to help spread the word."

Like First Tracks!!, UtahSkiAndSnowboard.com will be wholly supported by advertisers, which allows readers to access the site for free. Additionally, an RSS feed is available to keep readers informed via headlines and article summaries without visiting the web site daily.

The new site will compete with established players, including Burton and Ski Utah-the backers of RideUtah.com, an online magazine dedicated to snowboarding the Beehive State. Nonetheless, Guido believes that UtahSkiAndSnowboard.com will become as successful as First Tracks!!, which receives over 1 million page hits per month and reaches nearly 200,000 readers per month each winter.