SAM Magazine-Lakewood, Colo., Apr. 13, 2010-Indianhead, Ragged, Jay Peak, Crested Butte, and Copper have won the 2009/10 Marketing Awards presented by the National Ski Areas Association (NSAA). The 2009/10 Guest Service Awards winners are MacIntyre, Thunder Ridge, Sugar Bowl, Crested Butte, and Beaver Creek.

The awards are presented annually to ski resorts nationwide, both large and small, for programs that help grow the sports of skiing and snowboarding. This year's categories recognized the Best Overall Marketing Program and the Best Overall Guest Service Program in four resort categories based on resort skier and rider visitation. The full list:

Best Overall Marketing Program

Up to 100,000 visits (tie): Indianhead Mountain, Mich. & Ragged Mountain, N.H.

100,000 - 250,000 skier visits: Jay Peak Resort, Vt.

250,000 - 500,000 skier visits: Crested Butte Mountain Resort, Colo.

500,000 or more skier visits: Copper, Colo.

Best Overall Guest Service Program

Up to 100,000 visits (tie): MacIntyre Ski Area, N.H.; Thunder Ridge Ski Area, N.Y.

100,000 - 250,000 skier visits: Sugar Bowl Resort, Calif.

250,000 - 500,000 skier visits: Crested Butte Mountain Resort, Colo.

500,000 or more skier visits: Beaver Creek Resort, Colo.

The awards were sponsored by Virginia Beach-based marketing firm BCF, and SportsInsurance.com. Judges included Christine Donovan, event director, BEWI Productions Inc.; Dan Price, president of marketing firm Adrenalin; and Andy Hawk, marketing director, PSIA/AASI. Awards will be presented May 3 at NSAA's National Convention and Tradeshow in Orlando, Fla.