SAM Magazine-Denver, Colo., March 28, 2009-Not only is Snowsports Industry America's annual trade show moving to Denver after 37 years in Las Vegas, the organization is changing the name of the event to the SIA Snow Show.

"With our move to Denver we have the opportunity to put the 'snow' back in snow sports and return to the core of our sport, snow. Stay tuned for the next few weeks and months as we unveil new services, events and unique opportunities that will only happen at the SIA Snow Show," said SIA president David Ingemie.

The Denver Snow Show will run Jan. 28-31, 2010, and will include an on-snow demo and festival Feb. 1-2. For updates and information visit www.snowsports.org/siasnowshow. \