SAM Magazine-Innsbruck, Austria, March 27, 2009-With great fanfare, PRINOTH unveiled its new European groomer, the Beast, on a clear night in the Austrian Alps in front of 600 spectators from around the world. Attendees of the event, which was themed "Beauty and the Beast," were treated to a visual extravaganza that included a helicopter shooting off fireworks, a freestyle snowmobiler, dancers, a laser show and, last but not least, the Beast itself, all set against a stunning mountain backdrop.

The Beast, which was seven years in the making, boasts a 527 hp engine, a 24-foot width, and the new Master Blade. PRINOTH says the new machine increases the grooming surface and the pushing power by 40 percent. But what really got cat operators excited was the all-new cab, which features two passenger seats, a new ergonomically-designed joy stick for auxiliary equipment, the option of a steering wheel or sticks, and an 8.4-inch display. The Beast will be available for demo in North America next season.

Live actors performed during the event debuting PRINOTH's new Beast.

The Beast is unveiled.