"Those necessary reductions, while painful, will also bring many of our best ideas and employees closer together to be more effective as we pursue our goals and improve on our core competencies," Goulet said.
Since the acquisition of the Rossignol Group by Chartreuse & Mont Blanc last fall, the Group's management team has been laboring to return to profitability and ensure the group's success in the future.
The Rossignol Group has already reallocated resources to improve its production quality, upgrade products within the Dynastar, Lange and Rossignol lines, and to refocus marketing efforts on the most profitable categories. Specifically, the Group plans to distinguish between Dynastar, Lange and Rossignol by offering fewer and more unique products within each brand. The Group also plans to consolidate some aspects of sales, marketing and logistics departments among all brands, focus softgoods on the core winter market, and fund simple, hands-on marketing efforts employed successfully in the past. \
