SAM Magazine--Bretton Woods, N.H., September 11, 2009--Organizers of Learn a Snow Sport Month (LASSM) announced that extreme skier and snow sports ambassador Glen Plake will be the official national spokesperson for the initiative that takes place in January 2010. Learn a Snow Sport Month is a public awareness program organized by numerous snow sports organizations to encourage participation in Alpine skiing, snowboarding, cross country skiing and snowshoeing.

As spokesperson, Plake will work with LASSM organizers to communicate the excitement and lifestyle benefits of snow sports participaption and why it helps to take lessons from a pro when starting out or trying to improve.

For more information, check out www.LearnASnowSport.org.