SAM Magazine-McLean, Va., Nov. 11, 2010-SnowSports Industries America (SIA) said today it has out its exhibit booth space for the upcoming 2011 SIA Snow Show, Jan. 27-30 at the Colorado Convention Center in Denver. The show is expected to draw more than 18,000 attendees including snow sports suppliers, retailers, reps, athletes and professionals. More than 800 brands, including at least 90 new exhibitors, will occupy 300,000-plus square feet of exhibit space.

The 2011 SIA Snow Show will once again showcase the hottest trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings, and parties in snow sports. The show offers the best way to view the full color lines of apparel brands, spot major equipment trends, meet with key principals, and network with industry leaders face-to-face.

The Snow Show will be followed by a two-day On-Snow Demo and Ski-Ride Fest, Jan. 31-Feb. 1 at Winter Park Resort and nearby Devil's Thumb Ranch. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with the WWSRA (Western Winter Sports Reps Association) Rocky Mountain Demo, SIA is making it possible to demo the latest technologies for ski, snowboard, AT, backcountry, cross country and snowshoes over the two days.