SAM Magazine--March 10, 2011--Jason Gibbs has been named director of marketing for Ski Vermont, the Vermont Ski Areas Association (VSAA). Gibbs has an extensive background in brand management and strategic communications, formerly serving as commissioner of the Department of Forests, Parks & Recreation and as communications director for Governor Jim Douglas. Gibbs will assume his new role on March 28.

"Jason brings a tremendous level of strategic brand management, marketing prowess and partnership networking," VSAA President Parker Riehle said. "Along with his lifelong passion for skiing and riding, Jason emerged from a tremendous slate of top-flight candidates to follow the superlative efforts of Kathy Murphy and carry forward Vermont's unrivaled winter brand identity on behalf of all of our state's ski areas."

Gibbs succeeds Kathleen Murphy, who has been appointed as the chief marketing officer for the State of Vermont. \