Highland is a rider-built, rider-owned operation that caters to all ages and ability levels. The Park operates from early May through mid-November, offering downhilling, slopestyle courses, pump tracks and more. Two new trails are currently being built, including a four-mile cross-country trail and a kid-friendly, cruiser trail for families with young children. Highland offers a Find Your Ride lesson program as well as Ayr Academy Camps that run as one-week sessions, four times during the summer season. Additional clinics focus on women, children, teenagers and the indoor training center.
Hayes has a simple philosophy: "We want the first-time rider and the top rider and everyone in between. Our goal is to continue to grow first-timers because that is our future." Here's a quick look at his vision.