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Bartels Promoted, Cook to Lead Seven Springs, Laurel Mountain, and Hidden Valley

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SAM Magazine—Broomfield, Colo., Feb. 4, 2022—There are leadership changes in the works at Vail Resorts’ (VR) eastern properties: Mount Snow, Vt., general manager Tracy Bartels will become vice president of maintenance, planning and project management this Tracy BartelsTracy Bartelsspring, joining VR’s mountain division senior leadership team; and Roundtop, Pa., general manager Brett Cook has been named GM of Vail’s newly acquired Pennsylvania ski areas Seven Springs, Hidden Valley, and Laurel Mountain.

Bartels will finish out the winter at Mount Snow before transitioning into her new role and relocating to Colorado. As VP of maintenance, planning and project management, she will oversee all maintenance reimaginingbrett cook paBrett Cook efforts, strategic mountain planning efforts, and capital project execution across Vail’s portfolio.

She joined the company in 2000 as a ski instructor at Breckenridge, Colo., and proceeded to hold a variety of leadership roles at Vail’s Colorado properties, including kids ski and ride manager, health and safety manager, and director of mountain operations. In November 2019, she became the GM of Mount Sunapee, N.H., and then was appointed GM of Mount Snow in April 2020.

Cook is moving into his new role leading Seven Springs, Hidden Valley, and Laurel Mountain shorty, starting Feb. 14. He started at Roundtop in 2009 as a lift operator before moving to Liberty Mountain, Pa., where he served as director of operations. In 2017, Cook became assistant GM at Whitetail Resort, Pa., and then GM in 2019. After Vail Resorts acquired the three ski areas in its acquisition of Peak Resorts in 2019 (which acquired the three areas from Snow Time Inc., in 2018), he returned to Roundtop as GM.

This latest shuffle of leadership at VR properties comes on the heels of the installation of Brandon Swartz as general manager of Attitash, N.H. Swartz, formerly GM of Vail-owned Hidden Valley, Mo., replaced Greg Gavrilets, who resigned from his post at Attitash in mid-January after 15 months on the job to become general manager of Mt. Rose Ski Tahoe in Nevada.