SAM Magazine—Franconia, N.H., July 25, 2023—Cannon Mountain director of sales and marketing Greg Keeler has been named as interim general manager of the ski area, effective Sept. 1. Keeler will succeed longtime GM John “JD” DeVivo, who has accepted the role of general manager of Antelope Butte Recreation Area in Wyoming, starting Sept. 6.

“Greg has been my right-hand man for 15 years now, and he’s been a Cannon rider and Franconia Notch hiker since his college days at Plymouth State,” said DeVivo. “There’s nobody who’s more bought in to what we’re looking to do here, and he’s been tapped directly into our sales, marketing, and operations efforts during the entirety of his tenure. I think he’ll do great things and lead well during the interim phase, and I’m hopeful that he’ll consider applying to take the reins over the long haul.”

DeVivo said the search for a permanent GM will begin in the weeks to come.  

Keeler has served as the director of sales and marketing for Cannon Mountain and Franconia Notch State Park for the past 15 years. Prior to that, he spent 10 years as the marketing services manager of Attitash Ski Area, N.H.