SAM Magazine—Tooele, Utah, Nov. 8, 2024—Italy-based snowmaking equipment manufacturer Demaclenko named Diego Facchinetti as the new general manager for Demaclenko North America, which serves the Canadian and U.S. markets.Andreas Lambacher and Diego Facchinetti He is responsible for leading the company’s local teams, developing new market strategies, and building a continent-wide sales and service network. 

Demaclenko is owned by the HTI Group, which also owns grooming machine manufacturer Prinoth, and aerial ropeway manufacturers Leitner-Poma of America and Skytrac. The company recently opened a new facility in Tooele, Utah, which, in addition to housing production for LPOA, Skytrac, and Prinoth, is also home to Demaclenko’s western support, service, and spare parts center. Its eastern branch is in Concord, N.H.

Andreas Lambacher, CEO and president of the board at Demaclenko, said there’s been growing interest in the company’s systems in North America. “I am very happy that we have been able to bring Diego Facchinetti on board for this important role,” said Lambacher. “His extensive experience in international business development, particularly in North America, will be a significant asset to our team.”

Prior to joining Demaclenko, Facchinetti served as CEO of Storti, an Italy-based manufacturer of machinery and technology for livestock feed and welfare, according to LinkedIn. He previously was in business development for FAE, which designs and manufactures heads (forestry mulchers, tillers, stone crushers, etc.) for machines such as tractors, excavators, skid steers, and tracked carriers.

“The snowmaking industry is incredibly exciting!” said Facchinetti. “I am truly looking forward to my new responsibilities and am highly motivated to tackle the challenges alongside my team. With my experience and knowledge, I am confident that I can make a positive contribution to Demaclenko’s success and help drive our growth in North America. It’s not just about increasing sales figures; it’s about building a comprehensive service network that prioritizes providing ski resorts with the best possible support to ensure timely starts to the winter season.”