SAM Magazine—Broomfield, Colo., March 6, 2025—The cost of an Epic Pass will top $1,000 for the first time since the company slashed pass prices in 2021. Most pass access remains unchanged from the previous season, with the primary update being the addition of Switzerland’s Verbier 4 Vallées to more pass tiers.

The 2025-26 Epic Pass will start at $1,051 for adults—its highest launch price since the pass hit the market, and up 7 percent from $976 last season. The Epic Local Pass will start at $783, up from $743 in 2024. The Epic Day Pass, which allows skiers to purchase one to seven days of access, will range from $47 to $100 per day depending on the selected number of days and resorts.

Verbier 4 Vallées, the largest ski area in Switzerland, will now be included on more pass products. Epic Pass and Epic Adaptive Pass holders will receive five consecutive, unrestricted days at the resort. Epic Local Pass, Epic Australia Pass, and Epic Australia Adaptive Pass holders will receive five days of consecutive access with restricted dates.

Verbier joins three other Swiss resorts on the Epic Pass: Disentis, Andermatt-Sedrun, and Crans-Montana. Vail Resorts took a majority stake in Andermatt-Sedrun in 2022 and Crans-Montana in 2023.

For a limited time, early Epic Pass purchasers will receive 10 Buddy Tickets and six Ski with a Friend Tickets. Both are discounted day-ticket products exclusively available to pass holders.

In 2021, Vail Resorts cut Epic Pass prices by 20 percent, driving a surge in sales. Pass prices have steadily climbed since then. According to Vail Resorts, 75 percent of visits to its mountains last season were from guests with a pass product.

More details about the company’s pass sales strategy for next season are expected during Vail Resorts' March 10 second-quarter earnings call.