SAM Magazine—Revelstoke, British Columbia, Oct. 30, 2024—Dave Morrison is the new CEO of Mica Heliskiing, a boutique heliski operation and lodge in the Canadian Rockies. Morrison has more than 25 years of ski industry experience. 

“Dave Morrison is a proven leader with a remarkable track record in managing and growing luxury ski resorts and backcountry operations,” said Mica Heliskiing owner Patrick Callahan. “Dave’s knowledge, leadership skills and industry experience make him the perfect fit to contribute to Mica’s continued success.”

Before joining Mica, Morrison served as CEO of luxury cat-skiing destination Island Lake Lodge near Fernie, British Columbia. He has more than 16 years of alpine ski area leadership under his belt, serving as general manager of Pass Powderkeg in Alberta for 10 years before moving on to lead Ontario’s Mansfield Ski Club as its general manager until 2020 when he started at Island Lake. He also serves on the Canada West Ski Areas Association board of directors and is the vice president of the HeliCat Canada Association board.

“It’s an honor to lead such an iconic company,” said Morrison. “I look forward to working with the passionate and talented team to continue building on Mica’s strong foundation, exploring new opportunities for growth, and elevating the extraordinary experiences delivered to our guests.”