SAM Magazine—Lakewood, Colo., May 26, 2016—At the 2016 NSAA National Convention and Trade Show, several resorts and individuals were honored with annual awards. The various awards recognize environmental efforts, marketing acumen, safety, bringing new skiers and riders to the sport, and more.
The following is a list of the 2016 honorees:
Conversion Cup Award: Wachusett Mountain, Mass.
Lifetime Achievement Award: Rob Kautz, Sugar Bowl Resort, Calif.
SKI Magazine Golden Eagle Awards for Environmental Excellence
Small Ski Area (fewer than 200,000 skier visits)
Soda Springs, Calif.
Medium Ski Area (200,000 to 500,000 skier visits)
Gore Mountain, N.Y.
Large Ski Area (more than 500,000 skier visits)
Aspen Skiing Co.
Hero of Sustainability: Kristyn Lingenfelter, Squaw Valley, Calif.
Industry Impact Award: Judy Dorsey, Brendle Group
Marketing Awards
Best Use of Mobile Technology
Cannon Mountain Aerial Tramway & Ski Area, N.H.
Best Social Media Campaign
Peek 'n Peak Resort, N.Y.
Best Direct Marketing Program
Stowe Mountain Resort, Vt.
Best Use of Video Marketing
Pats Peak Ski Area, N.H.
Best Family Campaign
Ski Apache Resort, N.M.
Best “Bring a Friend” Campaign
Sunlight Mountain Resort, Colo.
Best Overall Marketing Campaign
Taos Ski Valley, N.M.
National Safety Awards
Best Overall Safety Program (350,000 or more visits)
Mammoth Mountain, Calif.
Best Overall Safety Program (Up to 350,000 visits)
Ski Apache Resort, N.M.
Best Employee Safety Program
Aspen Snowmass, Colo.
Best Guest Safety Program
Boreal Mountain Resort, Calif.
Best Kids on Lifts Safety Campaign
Copper Mountain Resort, Colo.
Safety Champion
Linda Bowling, Sun Valley Resort, Idaho
Sustainable Slopes Grant Winners
Crystal Mountain, Mich.
Taos Ski Valley, N.M.