SNOWBOARD said that despite having “the most print subscribers in the snowboarding industry,” its digital and social channels “reach more than 6 million enthusiasts every month,” which will provide its advertisers with metrics and measureable ROI that the print medium cannot offer.

“Since its founding, SNOWBOARD has been rooted in quality storytelling, and we will continue that tradition in the digital space,” said online editor Jens Heig. “Snowboarding is an experience meant to be shared. Our digital channels allow us to do that, and grow this lifestyle on an unprecedented scale.”

According to today’s statement, “The team at SNOWBOARD remains passionate about print, and will develop future custom projects rooted in quality, not quantity. SNOWBOARD will no longer rely on traditional subscription and newsstand models that have become particularly ineffective and inefficient for all snowboarding magazine titles in North America.”

The company says this is a proactive move to make SNOWBOARD more agile than its corporate competitors, and position it for success in the “new media ecosystem.”