ABOUT THE AWARD | RECENT HONOREES | NOMINATIONS | HALL OF FAME

The Award

The SAMMY Leadership Award honors individuals who are leading the way in the mountain resort industry through bold ideas, creative problem-solving, and a commitment to progress. These forward-thinking professionals are not just reacting to change—they are driving it. With an eye on the future, SAMMY honorees embody the innovation, leadership, and vision that move the industry ahead.

2025 Honorees 

Four remarkable leaders have been recognized with a 2025 SAMMY Leadership Award for their vision, hands-on dedication, and people-first leadership. This year’s honorees are: Bo Bigelow, executive director, Midwest Ski Areas Association; Greg Gavrilets, general manager, Mt. Rose – Ski Tahoe, Nev.; Melissa Roberts, general manager and CFO, Berkshire East Mountain Resort, Mass.; and Katherine Seleski, project manager, Castle Mountain Resort, Alberta.

These peer-nominated leaders were celebrated not only for the impact they make within their organizations, but also for their broader contributions to the mountain resort industry—and for the humility, heart, and collaboration they bring to their work.

 Read more about our 2025 SAMMY Leadership Award Honorees.

Nominate a Leader for a SAMMY

Nominations for 2026 will open in May 2025. Stay tuned! 

The SAMMY is not a lifetime achievement award. We want to hear about proven leaders who are in it for the long haul and on an upward trajectory. Great leaders don’t operate in a silo, so SAMMY candidates should also be leaders who make a positive impact on the people they work with, the place they work, the community they live in, and the broader industry we are all a part of. Forward thinking is another quality SAMMY honorees share. These are the folks who are going to shape the future of this industry. 

For a look at our past SAMMY winners, VISIT OUR SAMMY HALL OF FAME.