Preparing for further advancements in automation, resorts are keen on meeting the evolving needs of their guests. Dive into the insights and future trends shaping the ski industry's technological landscape, and discover how resorts are staying ahead in ski resort management.

About the Survey

A total of 113 respondents filled out the survey, representing a cross-section of resorts from across North America. Some of the questions were multiple-choice, while others were open-ended. This combination allowed us to obtain a broad overview of how resorts are using technology and also gain specific insights into how individual resorts are incorporating technology at present and plan to in the future.

Biggest takeaways from the survey:

1. Resorts believe that providing the best possible experience to guests is the industry's top priority. They expect that technology will play an increasing and major role over the next decade in both managing their business and raising the guest experience to new levels.

2. To enhance the customer journey, many operators believe that self-service tech will expand to more and more aspects of the resort experience, from ordering F&B to lodging check-in and room access. To the fullest extent possible, resorts aim to give guests more control over their experience

through self-service technology.

3. Though at present relatively few resorts use customer data to analyze the behavior of individual guests, resorts hope to add this capability in coming years. Doing so will grant resorts the ability to provide easier access to information and services of the greatest interest to each visitor, thereby enhancing the guest experience. This applies across a single resort, of course, but resorts also believe they can share some of this data between resorts as well, even non-affiliated resorts. Our survey respondents recognize the huge value this would have for the guest experience, and do not appear overly concerned that this will allow other resorts to cannibalize their customers.

Download the exclusive report and read the rest of the survey results here.