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Issue November 2009 Author Tim Sweeney Volume 48-6 Page 48 Subject Marketing Remember the good, old days-say, 10 years ago-when a live resort cam was cutting edge? Today, video of skiers floating through fresh powder can be shot at 8 a.m. and posted on a resort website minutes later, distracting skiers and bo...
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Issue November 2009 Author Jay Rydd Volume 48-6 Page 22 Subject Terrain Park Is the halfpipe today's ski racing? Not many people ride the halfpipe or care much about it, but we expend tons of resources on it. In that way, the halfpipe is just like the washed-up ski racing programs at a lot of resorts. These p...
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Issue November 2009 Author Ken Castle Volume 48-6 Page 42 Subject Marketing Indications that the economy is improving may well be established by the time the snow falls, but resorts aren't counting on a recovery to spur consumers. They're rolling out stimulus plans of their own, spicing up destination pac...
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Issue November 2009 Volume 48-6 Page 37 Subject Terrain Park Click Here To Order...
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Issue September 2009 Author Claire Walter Volume 48-5 Page 27 Subject Media If Skier Van Winkle woke up after a nap of only a decade, he wouldn't recognize the media scene. The print publications he perused in search of information on winter resorts and ski areas are gone and faded in their original forms. What were once the big t...
Issue September 2009 Author Moira McCarthy Volume 48-5 Page 37 Subject Area Management, Personnel Issues, Management Surviving and even thriving in this economy? All it takes is finding a way to scale back your cake but still allow your customers to eat it-and savor every bite they want of it-too. Easy as pie...
Issue September 2009 Author Katie Bailey Volume 48-5 Page 40 Subject Lift Maintenance, Snowmaking, Maintenance When the winter season ends, most people in the ski resort industry want to collapse into a lawn chair, preferably somewhere warm, with something cold and tasty in their hands. Fall is such a blissfully long, long way awa...
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Issue July 2009 Author Melissa Bearns Volume 48-4 Page 36 Subject Grooming, People Female drivers are becoming increasingly visible at the controls of big groomers. This is not some quota-driven equality thing, either. While performance doesn't come down to gender alone, it seems that women have certain perso...
Issue July 2009 Author Rick Kahl Volume 48-4 Page 38 Subject Lift Maintenance, Lifts, People It's no secret that it's hard to find specialists to keep resorts running. From top-level electricians and IT specialists to first-rate lift and vehicle mechanics, resorts have a tough time keeping up. But there may b...
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Issue May 2009 Author Allen Best Volume 48-3 Page 47 Subject Environment Several years ago a college in Colorado issued a report that confidently predicted the precise levels of retreat of snowlines at ski areas in the Rocky Mountains during coming years as greenhouse gases accumulate in the atmosphere. By 2081, for example, the r...
Issue May 2009 Author Jeff Harbaugh Volume 48-3 Page 54 Subject Business, Finance, Research Every year, SAM comes to me and says, "Jeff, people want to know what you think about the Economic Analysis." Now, my ego is as big as the next person's, but I know what they really mean is, "Jeff, nobody else is willing to do this." This ...
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