Little Green Giants

Issue September 2008 Author Katie Bailey Volume 47-5 Page 45 Subject Environment   It's not easy being green, especially when you're little. Search "sustainable" and "ski" on the Internet and you find a wide selection of celebratory articles on what the Aspens and Whistlers of the world are doing to green their operations, but not a...

Bright Ideas

Issue September 2008 Author Samantha Rufo Volume 47-5 Page 51 Subject Marketing   In today's competitive business environment, it's more important than ever to discover new ideas. And where better to find them than in your colleagues' playbooks? Here we highlight resorts that used a unique approach in their m...

Playing the Value Card

Issue July 2008 Author Linda Goodspeed Volume 47-4 Page 16 Subject Business, Energy   In China the character for "crisis" can mean either chaos or opportunity. In North America, most winter resorts see "opportunity" rather than crisis in rising gas and fuel prices. "I'm an optimist," says John Stultz, VP of sa...

The Olympic Bump

Issue July 2008 Author Jim Spring Volume 47-4 Page 38 Subject Marketing, Public Relations/ Publicity, Media   Lindsey Vonn returned home to Utah this spring with about as much fanfare as the return of a Monarch butterfly to the mountains near her home in Park City. The world's best woman skier, winner of this y...

Keeping Up With the Joneses

Issue July 2008 Author Peter Blais Volume 47-4 Page 42 Subject Area Management, Business   In a country that seems to favor big operations over the little guy, small ski areas have to be at their nimblest and craftiest in order to survive. Here's what some shrewd operators are doing to keep the cash registers r...

Upping the Ante

Issue May 2008 Author Katie Bailey Volume 47-3 Page 84 Subject Safety, Terrain Park   At the start of the 2007-08 season, terrain park safety was red-hot news. A major guest injury court case involving Summit at Snoqualmie, Wash., had reached a verdict that awarded $14 million to the plaintiff-the now-famous Salvini case-and the res...

It's Good to Be Big

Issue May 2008 Author Jeff Harbaugh Volume 47-3 Page 67 Subject Business, Finance, Research   View this article in pdf format. Click Here To Order...

When It's Time to Change

Issue March 2008 Author Nicole Voth Volume 47-2 Page 43 Subject Business, Personnel Issues   With all the change occurring in our industry and the world right now, change is a big topic. So big, in fact, that the trick is to figure out what part of change to focus on. Here, we're going to zero in on what drives change in our industr...

Best in Show

Issue March 2009 Author Katie Bailey, Elizabeth Eren and Rick Kahl Volume 48-2 Page 48 Subject New Products   Download the article in pdf format. Click Here To Order...