Issue May 2006 Author Samantha Rufo Volume 45-3 Page 61 Subject Internet, Marketing, Media, Advertising There's a secret new marketing strategy circulating through the ski industry. It's basically free, almost always entertaining, and rarely involves a visit to the doctor. In the old days, marketing was cons...
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Issue March 2006 Author Allen Best Volume 45-2 Page 50 Subject Energy, Environment, Snowmaking Massachusetts's Jiminy Peak Mountain Resort was already bracing for sharply increasing energy costs when hurricanes hit the Gulf Coast late last summer. The practical effect of those soaring prices for Brian Fairban...
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Issue March 2006 Author Claire Walter Volume 45-2 Page 43 Subject Real Estate, Resort Development When Intrawest redeveloped the vintage resort at Quebec's Mont Tremblant, the company created a formula that became a standard. At Tremblant, Intrawest cloned the town of Whistler's pedestrian village concept, wi...
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Issue January 2006 Author Ted Farwell Volume 45-1 Page 47 Subject Business, Finance How do you determine the worth of a ski area? How can you estimate the value, and the wisdom, of installing a new lift or upgrading the snowmaking system? I have developed a relatively simple tool to help answer these questions. The key is to under...
Issue January 2006 Author Rick Kahl Volume 45-1 Page 56 Subject Activities, Summer Given the cost of capital and ops, you can't just operate for four to six months a year. So what's a resort to do in the other six to eight months? Gravity sports, including climbing walls, bungee towers, ropes courses, even g...
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Issue November 2005 Author Richard Donahue Volume 44-6 Page 32 Subject Risk Management You know that a lawsuit devours time and money and places an overall drag on your operation. If the case is a serious one, then the length and breadth of the engagement can be downright discouraging. That's why you do every...
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Issue November 2005 Author David O. Williams Volume 44-6 Page 56 Subject Environment, NSAA Five years into the NSAA's grand experiment in environmental stewardship known as Sustainable Slopes, the program has been lauded as a model of green ethics-and lambasted as a tool for green-washing that's desperately i...
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