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Issue September 2005 Author John Clyman Volume 44-5 Page 58 Subject Internet Every marketing professional knows the power of word-of-mouth advertising. In an era of advertising oversaturation, consumers crave the personalized information that word of mouth can deliver-the access to candid opinions from source...
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DAVID HAMILTON ROWAN: 1927-2005 ISSUE September 2005 VOLUME 44-5 PAGE 47 SUBJECT People When we decided to do a tribute to our founding publisher, David Rowan, we didn't know where to start. How do you summarize a 50-plus-year career in the wintersports industry? How do you shrink down the 19,440 pages of SAM he produced, n...
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Issue July 2005 Author Ken Castle Volume 44-4 Page 33 Subject Business, Resort Development, Retail Taking a cue from the No Spin Zone, several ski areas are touting a No Franchise Zone. In the Mad River Valley, Vt., the website of the Sugarbush Chamber of Commerce says that "there are no traffic lights, chain...
Issue July 2005 Author Janice White Volume 44-4 Page 36 Subject Area Management, Personnel Issues Trader Joe's, a quirky specialty grocery store from Southern California, is setting a new standard for service-based companies. This $3-billion-a-year national chain received the Customer First Award from Fast Company magazine for Joe...
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Issue May 2005 Author Seth Masia Volume 44-3 Page 55 Subject Area Management, Buildings and Grounds, Computers & Automation, Legal, Marketing, Racing, Resort Development, Risk Management, Snowmaking On Brian Brill's computer screen is a realistic rendering of a mountaintop yurt. As if in a sophisticated c...
Issue May 2005 Author Rick Kahl Volume 44-3 Page 56 Subject Business, Finance, Research Winter resorts profited surprisingly well from the winter of 2003-04. The NSAA Economic Analysis of U.S. Ski Areas (EA) suggests that areas improved their performance for the second year in a row. Despite weather challenge...
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Issue March 2005 Author Rick Kahl Volume 44-2 Page 42 Subject Conferences, Marketing There is little doubt that the growing ethnic population will become increasingly important to winter resorts over the next several decades. Over 70 percent of all youth under 18 are multicultural, and the workforce is more racially, ethnically an...
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