The Ultimate Treehouse

Issue January 2008 Author Cindy Hirschfeld Volume 47-1 Page 68 Subject Activities, Rental, Retail, Ski School   "Investing in the youngest generation" is a dictum the Aspen Skiing Company has taken to heart. ASC's groundbreaking Treehouse Kids' Adventure Center at Snowmass, which opened in November, cost a cool...

Building Green

Issue January 2008 Author Allen Best Volume 47-1 Page 53 Subject Buildings and Grounds, Environment   The proposed mid-mountain Red Lady Lodge at Crested Butte Mountain Resort is named for a nearby mountain that turns crimson with alpenglow. But it's the potential "greenness" of this restaurant that weighs on t...

Let's Make a Deal

Issue November 2007 Author Rick Kahl Volume 46-6 Page 50 Subject Business, Finance, Real Estate   Mountain High. Sunday River, Sugarloaf. Mount Snow. Bretton Woods. All have been purchased since June 2006 by a REIT. What makes these companies the latest craze in resort financing? "We've always felt REITs were ...

Trend Watch

Issue November 2007 Author Katie Bailey Volume 46-6 Page 46 Subject Terrain Park, New Ideas   Terrain park trends come and go, changing as often as the whims of the young people who (mostly) populate them. One minute rainbow rails and plaid jackets are all the rage, the next it's flat-down-flats and super-tight...

The Private Ski Area: A Marxist View

Issue September 2007 Author John Fry Volume 46-5 Page 43 Subject Business, Real Estate, Resort Development   "I don't want to belong to any club that will accept me as a member," famously quipped Groucho Marx. The ski industry must be wondering the same thing about some private clubs. The concept of the members-only ski area has be...

Video Marketing: This Season's Hottest Trend

Issue September 2007 Author Samantha Ruffo Volume 46-5 Page 45 Subject Internet, Marketing, Public Relations/ Publicity, Media, Advertising   YouTube is practically a household word. Digi-cams and video-editing software have become sophisticated and affordable. No wonder digital video is suddenly where the mark...