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SPEAKOUT & ISSUES

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  • Speak-Out :: Making it Great Again! By John Fry

    Speak-Out :: Making it Great Again! By John Fry In November 2016, 16,000 fans attended a World Cup alpine ski race in New England, where love of the sport has never waned.  Last November was a transformative month. . . not only for politics, but possibly for American skiing. In politics, a neglected bunch of underemployed voters, largely unobserved and resentful of political correctness and diversity, had grown skeptical of the Establishment’s message and mission. The result was an electoral surprise. A parallel with skiing may seem remote, but how about this? Two weeks after the election, more than 15,000 enthusiastic fans unexpectedly showed up at an alpine ski race. And as many ...

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SPEAK OUT :: HOW TO USE MARKET RESEARCH ISSUE May 2012 AUTHOR Nate Fristoe, Dave Belin VOLUME 51-3 PAGE 14 SUBJECT Opinion, Marketing Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face of Guest Feedback” (SAM March 2012) notes, the too...

SPEAK OUT :: MAKE SNOWBOARDING HEALTHY AGAIN ISSUE July 2012 AUTHOR RickKahl VOLUME 51-4 PAGE 14 SUBJECT Opinion, Snowboarding Perhaps the most shocking lesson from this past winter is that snowboarding is sick. Not cool sick—unhealthy sick. The clearest sign is shrinking Kottke numbers, as the ...

SPEAK OUT :: BULLYING OUR LUNCH MONEY ISSUE March 2012 AUTHOR SAM Staffer VOLUME 51-2 PAGE 10 SUBJECT Opinion There is no denying, it's been a tough season for most of us, which makes the business we have all the more precious. These are our die-hards, and we owe them a debt of gratitude. But, the story ...

SPEAK OUT -- MOUNTAINS OF OPPORTUNITY ISSUE January 2012 AUTHOR Rusty Gregory VOLUME 51-1 PAGE 14 SUBJECT Opinion The Ski Area Recreational Opportunity Enhancement Act, signed by President Obama on Nov. 7, 2011, paves the way for more robust summer operations at the 121 ski areas that operate on public l...

SPEAK OUT: IN THE WAKE OF IRENE ISSUE November 2011 VOLUME 50-6 PAGE 12 Tropical Storm Irene did its worst damage across upstate New York and northern New England in late August, but it brought out the best in people and businesses-including the ski biz.  Resorts were mostly spared. (For some exceptions, see "...

SPEAK-OUT: WILL ASTM ENTER THE TERRAIN PARK? ISSUE September 2011 VOLUME 50-5 PAGE 14 SUBJECT Opinion The ASTM F27 Committee on Snow Skiing is poised to start considering standards for the design and construction of terrain park tabletop features. The committee's vote on expanding its jurisdiction was set to t...

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