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September 1989

FEATURED STORY

  • Tornado!

    Three twisters crashed through Mohawk Mountaon ski area in Connecticut; heroic efforts are underway to rebuild and open on time. ...

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Killington And Pico Reach Merger Agreement

The two side-by-side resorts can be called an odd couple, but the pairing is a natural.  ...

Rental Revolution

The rental shop. ...

New Usfs Permits-- Whether To Apply

New Usfs Permits: Whether To Apply; guidelines if you do ...

Where Marketing Efforts Work

In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis.  ...

Views From The Old World

How the european press viewed the World Alpine Ski Championships-and Vail, the host.  ...

Snow Country Ranks Resorts

Reader ratings plus "dimension index" used. ...

David Ingemie Takes The Helm

The first 100 days wil be key to the future of the United Ski Industries Association. Here's how the new president sees this period.  ...

Ski Area Advertising-- Whats Right Whats Wrong

A highly respected advertising expert critiques ski area advertising with some surprising conclusions.  ...

Knee Is A Four Letter Word

Injuries to working skiers can be expensive for ski areas. Tests are being used at three ski areas to determine who will be a good risk.  ...

Rifle Recruitment

When a big staff was needed in a hurry, Bear Valley targeted ad campaigns to selected groups with results that were highly successful.  ...

Designing For The Disabled

Skiing is a good sport for the handicapped, ski areas adapting to their needs may realize unexpected benefits.  ...

Making A Disabled Program Work

Putting handicapped people on skis requires planning and cooperation from the entire ski area staff.  ...

Tornado!

Three twisters crashed through Mohawk Mountaon ski area in Connecticut; heroic efforts are underway to rebuild and open on time. ...

What About Galvanized Wire Rope

Cost is the major reason for not using this durable rope, but more applications could bring the cost down. ...