January 1996
FEATURED STORY
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Lifts 1995
A summary of lift expansion in North America in 1995. Despite a lackluster season, VTFH grew in the East, but construction overall was less than dynamic. ...
An unusual chart reveals the growth pattern of chairlift construction from 1955 to the present. ...
The history of the ski industry is the history of uphill transportation. Beginning a new series of features about lifts and their impact. ...
30 years ago, Ski magazine ran an article forecasting a new era in skiing. SAM asked four prominent ski industry figures: John Fry, Sherry Dorward, Paul Matthews and Jack Zehren to comment and to look ahead to the next 30 years. ...
The massive baby boom generation set a growth pace that we won't see for another dozen years. In the meantime, skiing has to look to different groups for growth. ...
The decline in numbers of women skiers can be attributed to a variety of factors: "hassle factor," poor promotion of benefits and services to women and poor response to male messages being sent in a male-dominated sport. Delivering the right message will be important to attract mothers and the children they bring with them. ...
Killington and Merrell Footwear join forces in opening a fully equipped, for-profit hiking center with an educational outdoor program. Boot rental is available, and a fee allows access to a variety of mapped trails with interpretive materials and stunning views. ...
Congress appears to be ready to deregulate everything, including many environmental policies that affect ski areas. This does not mean, however, that ski areas will be freed from environmental constraints in place on the local, state and federal levels. ...
Tips on how ski areas can get messages about environmental work to the public. ...
A stunning Poma gondola installation in an environmentally sensitive tropical location in Australia offers technological, environmental and marketing lessons. ...
An amazing Doppelmayr tram reaches the summit at Big Sky, Mont., but not before a glacier under the bottom terminal was tamed. ...
A summary of lift expansion in North America in 1995. Despite a lackluster season, VTFH grew in the East, but construction overall was less than dynamic. ...
A review of issues and topics covered at Ski Industry Week at Beaver Creek, Colo. ...
What started as a simple ballot question on expanding the runway at Aspen's Sardy Field evolved into a referendum on growth that mobilized anti-tourism forces. ...
Market segmentation is all the rage as ski marketers search for ever more creative ways to get a piece of the pie. ...
A comprehensive listing of all articles published in SAM in 1995. ...
An explanation of the movement for year-round schooling and the opportunities such a schedule could offer the ski industry. ...
Salomon's new bindings are designed to prevent ACL injuries, but there is skepticism as to whether they are as effective as an educational ACL course. ...
How to strike a balance between offering local ski shop employees fun on your slopes and familiarizing them with your operation. ...
The author contemplates the effect on the ski industry of societal shifts from realignment of wealth in the United States, and from attitudinal shifts among the wealthy. ...
A national industry salary survey would provide the information necessary to ensure that salaries you pay employees are comparable to those of your competitors. ...
