January 2011
FEATURED STORY
-
In the Fast Lane
Tubing continues to grow in popularity, both with customers and resorts looking to expand their revenue streams. Tubing, the low-skill relative of skiing and snowboarding, has quietly continued to grow over the past decade. Not only does the number of tubing areas nationally appear to be increasing, but ski areas with existing tubing operations tend to be expanding and upgrading. And the number of tubers appears to be rising, too. In a difficult economy, tubing has been easy money for clever and well-positioned resorts. The beauty of tubing is that it brings non-skiers into the winter sports mix, and the potential audience expands exponentially. Yet tubing isn't necessarily a smart choice...
Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.
Mountain Spy Liz Eren found that Eastern areas were quite often knowledgeable and helpful, while larger, Western resorts were largely clueless when it came to Learn to Ski and Snowboard Month. As always, names have been changed to protect the guilty.
GET A GROUPON... ...OR TAKE A SHOT ON LIFTOPIA... JUST SAY NO TO GLUTEN... CULTURE SHOCK AT SQUAW VALLEY... 30 YEARS OF GRATITUDE... TAMARACK REOPENS FOR THE SEASON... SKIING IS A RELIGIOUS EXPERIENCE... STOWE: BEAVER CREEK OF THE EAST... SHORTSWINGS...
Construction activity picked up last summer as areas went bigger on aerial lifts and stocked up on conveyors.
The efficiencies and cost savings in automated snowmaking have resorts intrigued, if not entirely sold.
Mountain bike parks have come a long way and are poised for growth, so long as resorts serve riders' needs well.
Tubing continues to grow in popularity, both with customers and resorts looking to expand their revenue streams.
A closer look at key trends and discoveries about Boomers and Gen X as revealed in the Kelsey Norden real estate survey.
The summer attractions trade show, IAPPA, has a great deal to teach winter resorts about business year-round.
As rental operations expand, clever storage solutions can maximize your available space.
SKYTRAC, NEW LIFT CO.... VERMONT AREAS FOR SALE... KSL BUYS SQUAW VALLEY... WB IPO NETS $300 MILLION... AWARDS... PEOPLE... SUPPLIER NEWS...
Will the electoral changes in state and national government be good for business? Areas vote yes.
In a landmark case, terrain parks were recognized as a risk management tool, not a menace to jumpers.
As city ski and board shops disappear, resort shops just might gain business.
Serious tubing incidents are rare, but when they happen, "assumption of risk" statutes may not apply.
