January 2011

FEATURED STORY

In the Fast Lane

Tubing continues to grow in popularity, both with customers and resorts looking to expand their revenue streams. Tubing, the low-skill relative of skiing and snowboarding, has quietly continued to grow over the past decade. Not only does the number of tubing areas nationally appear to be increasing, but ski areas with existing tubing operations tend to be expanding and upgrading. And the number of tubers appears to be rising, too. In a difficult economy, tubing has been easy money for clever and well-positioned resorts. The beauty of tubing is that it brings non-skiers into the winter sports mix, and the potential audience expands exponentially. Yet tubing isn't necessarily a smart choice...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

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Mountain Spy :: January 2011

Mountain Spy Liz Eren found that Eastern areas were quite often knowledgeable and helpful, while larger, Western resorts were largely clueless when it came to Learn to Ski and Snowboard Month. As always, names have been changed to protect the guilty.

Blue Pages :: January 2011

GET A GROUPON... ...OR TAKE A SHOT ON LIFTOPIA... JUST SAY NO TO GLUTEN... CULTURE SHOCK AT SQUAW VALLEY... 30 YEARS OF GRATITUDE... TAMARACK REOPENS FOR THE SEASON... SKIING IS A RELIGIOUS EXPERIENCE... STOWE: BEAVER CREEK OF THE EAST... SHORTSWINGS...