September 2015

FEATURED STORY
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Totally Tubular
Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set of rules. When Timothy Bruce, risk control consultant at Safehold Special Risk (a Wells Fargo company), visited 52 different resorts three years ago, he noticed a trend: more and more were finding salvation via tubing. In fact, if it weren’t for tubing, he estimates, 60 percent of those ski areas could be bankrupt today.It’s no surprise, then, that more resorts are adding or amping up tubing operations. On the surface, the investment seems small. You need some real estate, tubes, a little maintenance and basic staffing. And customers? “All the...

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In-house expertise and a passion for mountain biking helped Silver Mountain, Idaho, build a viable summer business. Willy Bartlett spins in his chair, juggling phone calls. He fields a sales inquiry from a church group, then switches focus as someone affiliated with the weekend’s downhill bike race drops off gear, along with a few case...

The transition from on-hill treatment of injured skiers to more broad-based risk and safety management has brought new responsibilities——and strains. Eighteen inches have fallen in the last eight hours when the alarm clock buzzes at 4:30 a.m. Patrollers drive up the unplowed road through whiteout conditions. There’s a morning m...