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September 2015

FEATURED STORY

  • Totally Tubular

    Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set of rules. When Timothy Bruce, risk control consultant at Safehold Special Risk (a Wells Fargo company), visited 52 different resorts three years ago, he noticed a trend: more and more were finding salvation via tubing. In fact, if it weren’t for tubing, he estimates, 60 percent of those ski areas could be bankrupt today.It’s no surprise, then, that more resorts are adding or amping up tubing operations. On the surface, the investment seems small. You need some real estate, tubes, a little maintenance and basic staffing. And customers? “All the...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

Ramping Up for Winter

It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training.

The Silver Standard

In-house expertise and a passion for mountain biking helped Silver Mountain, Idaho, build a viable summer business. Willy Bartlett spins in his chair, ­juggling phone calls. He fields a sales inquiry from a church group, then switches focus as someone affiliated with the weekend’s downhill bike race drops off gear, along with a few case...

Mountain Spy :: September 2015 :: Entitled Customers

In this month’s Mountain Spy, we address the trend of entitled customers. The responses vary, but a personable employee is always the best solution

Blue Pages :: September 2015

Epic Number of Season Pass Partnerships... Doubling Down on Uniqueness... When Expenses Trump Exclusivity... Solar in New York... Orange is the New Blue at Silverton... IOC Playing Games in Beijing?

Problem Solving

It takes creativity to find solutions when working with an orphan ski lift.

Job Number One

Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers.

Smart Cards Are on the Way

But it may take them years to become widely accepted at winter resorts.

Trailblazers : : Ron Ratnik

From World War II refugee to snowmaking innovator.

Industry Reports :: September 2015

PEOPLE... SUPPLIER NEWS... OBITUARIES

Construction Site :: September 2015

Major summer improvement projects include summit and base lodge additions, bike parts, and of course, lift installations.

Totally Tubular

Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set of rules.

2015 Media Buying Survey

SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars.

Greening Up

The owner of Elk Mountain, Pa., wanted to create a picture-postcard area. In planting 35,000 evergreen trees, he got even more than that.

Circle of Trust

Which is more important for financial excess: guest loyalty or employee loyalty? As it turns out, the two are inextricably linked.

The Changing Role of Patrol

The transition from on-hill treatment of injured skiers to more broad-based risk and safety management has brought new responsibilities——and strains.   Eighteen inches have fallen in the last eight hours when the alarm clock buzzes at 4:30 a.m. Patrollers drive up the unplowed road through whiteout conditions. There’s a morning m...

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