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July 2017

FEATURED STORY

10 Under 30 :: 2017

Meet 10 outstanding and inspiring twenty-somethings who are having an impact. This year’s 10 are an impressive bunch. From Alberta to Massachusetts, nominations poured in from operations big and small; from urban ski hills with 300 feet of vertical to mega resorts with more than a million annual skier visits. Many of this year’s group received multiple nominations, one from people who work at competing or neighboring mountains The accomplishments of the industry’s twenty-somethings never cease to surprise. Their dedication has received the attention of resort higher-ups—nominations mostly came from directors, GMs, vice presidents, even owners. On the flip side, many of this y...

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Publisher's Memo :: July 2017

The Hills Are Alive, and A Little Change Can Be a Good Thing

Photo courtesy of Snowshoe Mountain Resort.

Camps on the Rise

Summer camps for families and kids are boosting the bottom line at winter resorts nationwide.

10 Under 30 :: 2017

Meet 10 outstanding and inspiring twenty-somethings who are having an impact.

Hunter Mountain promotes four-season activities year-round through on-site signage in base area locations.

How to Sell Summer

Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them.

Illustrations by Senan Gorman, North Pole Design.

A Challenge to "The Jay Way"

A first-person account of the day the Securities and Exchange Commission seized Jay Peak, and of Jay's eventual triumph over adversity.

Making Skiing Fun Again

To build our sports, reframe skiing—and riding—as a mountain experience. Our sports' beauty is what seduces guests into becoming skiers and riders.

Left to right: Chip Perfect and Dave Grenier.

The Power of Passion

Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry.

Speak Out :: July 2017

Lift Mechanics: A Developing Dilemma

News & Views :: July 2017

Climate commitment, the coming eclipse, Sid's swan song, people and suppliers news, and more.

Details Matter

Eight steps to protect your summer business.

Training for lift mechanics in Ontario can include on-site experience at a variety of different operations so trainees can see how different lifts work.

Getting With The Program

All chairlift mechanics in Ontario must be certified through rigorous training and testing, and there are no exceptions. How's that working out?

Mountain Spy :: July 2017

SAM goes undercover to ask, "Is there a family bathroom at the resort?"

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