July 2017

FEATURED STORY
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10 Under 30 :: 2017
Meet 10 outstanding and inspiring twenty-somethings who are having an impact. This year’s 10 are an impressive bunch. From Alberta to Massachusetts, nominations poured in from operations big and small; from urban ski hills with 300 feet of vertical to mega resorts with more than a million annual skier visits. Many of this year’s group received multiple nominations, one from people who work at competing or neighboring mountains The accomplishments of the industry’s twenty-somethings never cease to surprise. Their dedication has received the attention of resort higher-ups—nominations mostly came from directors, GMs, vice presidents, even owners. On the flip side, many of this y...


The Hills Are Alive, and A Little Change Can Be a Good Thing

Summer camps for families and kids are boosting the bottom line at winter resorts nationwide.

Meet 10 outstanding and inspiring twenty-somethings who are having an impact.

Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them.

A first-person account of the day the Securities and Exchange Commission seized Jay Peak, and of Jay's eventual triumph over adversity.

To build our sports, reframe skiing—and riding—as a mountain experience. Our sports' beauty is what seduces guests into becoming skiers and riders.

Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry.


Climate commitment, the coming eclipse, Sid's swan song, people and suppliers news, and more.


All chairlift mechanics in Ontario must be certified through rigorous training and testing, and there are no exceptions. How's that working out?

SAM goes undercover to ask, "Is there a family bathroom at the resort?"