January 2021
January 2021

FEATURED STORY
-
Down But Not Out
While Covid put a lot of new lift installations on hold, our annual lift construction survey shows several independent areas moved forward with their projects. When ski resorts were forced to shut down last March, many had only recently committed to building new lifts during the summer of 2020. Others were still considering projects when they abruptly pivoted to survival mode. The result: What had been shaping up as a big year for lifts turned into something less than that. Major postponements. Alterra Mountain Company, for example, unveiled a $223 million capital improvement plan on March 10, only to announce four days later a shutdown of its entire resort network. Within w...



A collection of new products for several different aspects of resort operations.

New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure.


The pandemic hastened positive changes to how snowsports schools operate.

While Covid put a lot of new lift installations on hold, our annual lift construction survey shows several independent areas moved forward with their projects.

We look at the latest in alpine and snowboard rental gear, plus new opportunities in the burgeoning backcountry alpine touring and cross-country rental market.

The I.T. department can thrive with the proper systems and lines of communication in place.

Exploring the current marketplace of this all-important part of snowmaking infrastructure.

With unemployment higher than it has been in years, locals and college breakers are showing up to staff the front lines.

It takes conscious effort and clear direction to make workplace culture welcoming for everyone.

The Biden Administration will act quickly to focus on the environment and bring greater predictability back to Washington.

Social listening, 2020's top headlines, supplier news, and more.
