January 2023
January 2023

FEATURED STORY
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Lift Construction Survey 2022: In High Demand
The 2022 Lift Construction Survey illustrates what was one crazy summer for lift manufacturers, which installed a whopping 59 aerial lifts in North America—from groundbreaking gondolas and top-of-the-line eight-packs to classic fixed-grip quads. Demand for new lifts surged during winter 2021-22, when U.S. ski areas hosted a record 61 million skier visits. That led to a busy 2022 installation season, despite rising interest rates, inflation, and higher costs brought on by the tangled supply chain. A total of 59 lifts went in across North America, the highest number in decades. Lift manufacturers have endured an order rollercoaster ride the past few years, from a Covid low of 24 aerial ...


Rental equipment suppliers focus on better performance for users and efficiency for shop techs across alpine ski, snowboard, cross-country, alpine touring, and helmets.

SAM catches up with NSAA president and CEO Kelly Pawlak after her first five years at the helm to find out how she and the organization she leads have evolved.

Three ski areas in different stages of life show what it takes to successfully propel a mountain resort into the future.

SAM sat down with Sierra-at-Tahoe GM John Rice to learn more about the mountain’s extensive recovery effort following the devestating Caldor Fire and the lessons it offers in environmental and social resilience.

The 2022 Lift Construction Survey illustrates what was one crazy summer for lift manufacturers, which installed a whopping 59 aerial lifts in North America—from groundbreaking gondolas and top-of-the-line eight-packs to classic fixed-grip quads.



Ski areas are enhancing customer service—and collecting valuable data—with smarter, more guest-friendly AI-led chat platforms.





Pricing parking, luxury collabs, demographics data, and a new resort group.
