July 2023
July 2023
FEATURED STORY
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10 Under 30
This peer-nominated group of 20-somethings are thinkers, tinkerers, and hard workers—and they are the future leaders of our industry. They are tinkerers and thinkers. Collegiate athletes and coaches. Scholarship winners. East- and West-Coasters. Beginner and seasoned skiers and snowboarders. They inhabit every U.S. time zone. They’re passionate about the mountains. They have master’s degrees and PSIA certifications. They value education. They are gay and straight. They hike Everest with their moms. They are mentors and mentees. And they are valuable. They are this year’s peer-nominated SAM “10 Under 30.” We enjoyed getting to know them, and we hope you will, too. —The...
This peer-nominated group of 20-somethings are thinkers, tinkerers, and hard workers—and they are the future leaders of our industry.
We checked in with a few past "10 Under 30"s to see what they're up to, learn how they got there, and get their thoughts on the industry and the people in it.
After Grand Targhee's old maintenance shop collapsed, the resort planned for and built a new shop with all the fixins to help its crew do their jobs right.
A look at the costs of investing—or not investing—in the latest the latest software and what the future may bring.
Resorts got a head start on major lift installations despite weather challenges.
Bogus Basin and Bridger Bowl are bigger than a lot of major resort, but operate with a mission to keep skiing affordable and ensure their communities are all in.
Playgrounds can expand a ski area's appeal and help accommodate everyone in the family without straining staff or the checkbook.
Marketers continue to find success in the mailbox by scaling down volume and scaling up creativity and intent.
Resorts that are serious about reducing occupational injuries must embrace new employee safety strategies.
THE QUESTION: ”I was wondering if I could scatter my grandfather’s ashes on the hill? We have good memories of coming there as a family.” Your mountain likely holds a very special place in the hearts of many people, and some may desire it to be their eternal resting place—but that can get complicated depending on whether you operate on pri...
As of late spring, summer business was looking up, down, or on par-—for many different reasons.
Cause for Celebration After facing many challenges in recent years—from the pandemic, wildfires, staffing issues and burnout—this past winter’s record visits, revenues, and snowfall were a welcome boon. It’s important to recognize why and how we were successful, and who played a role in our success. Whether it was your office teams who hel...
