May 2023

FEATURED STORY

SAM's Annual Best & Worst in Marketing 2022-23

From splashy to small, this year's marketing hits and misses covered it all. In each of the past few years, resort marketing seemed to follow a certain trend, such as leaning in on humor or establishing trust through transparency. For 2022-23, it was a decidedly mixed bag. Resorts from coast-to-coast took a variety of different approaches to their marketing—some knocked it out of the park, and others swung and missed. Our “Best and Worst in Marketing” panelists adeptly point out several different examples that touch on this broad variety. That said, it was interesting to see that a handful of resorts caught the attention of more than one of our panelists, sometimes for the sam...

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Constance Beverley, Gregg Blanchard, David Meeker, Luke Stafford, Mary Walsh, Sarah Wojcik May 2023

Marketing

SAM's Annual Best & Worst in Marketing 2022-23

From splashy to small, this year's marketing hits and misses covered it all.

Jeff Carroll, Justin Hansen, Marsha Hovey, Erik Kerr, Bonnie MacPherson, JJ Toland May 2023

Marketing

Peer Reviews 2022-23

Top resort marketers compliment the marketing efforts of other ski areas.

Claire Humber May 2023

Investing in Retention of Interest

Smart capital investments are made with a broad, long-term return in mind.

Eric Smith May 2023

Technology

What's Next in Ski Area Technology?

Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience.

Katie Brinton, Ash Smith May 2023

Getting to the Root of Forest Management

Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve safety.

Oliver Neith May 2023

Personnel Issues

Understanding the Stress Continuum

By providing information and tools that employees can use to identify and address stress injury, resorts can improve the well-being and resiliency of their staff.