May 2023
May 2023
FEATURED STORY
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SAM's Annual Best & Worst in Marketing 2022-23
From splashy to small, this year's marketing hits and misses covered it all. In each of the past few years, resort marketing seemed to follow a certain trend, such as leaning in on humor or establishing trust through transparency. For 2022-23, it was a decidedly mixed bag. Resorts from coast-to-coast took a variety of different approaches to their marketing—some knocked it out of the park, and others swung and missed. Our “Best and Worst in Marketing” panelists adeptly point out several different examples that touch on this broad variety. That said, it was interesting to see that a handful of resorts caught the attention of more than one of our panelists, sometimes for the sam...
From splashy to small, this year's marketing hits and misses covered it all.
Top resort marketers compliment the marketing efforts of other ski areas.
Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience.
Three ski areas share the ins and outs of maintaining a healthy forest to mitigate wildfire risk, combat pest infestations, and improve safety.
By providing information and tools that employees can use to identify and address stress injury, resorts can improve the well-being and resiliency of their staff.
Ski and snowboard hoods, an accessible snow play area, and uphiller warning lights.
Authentic, values-driven storytelling is the key to inclusive marketing that has a real impact.
Faced with staffing shortages, Alterra dedicates $350 million toward employee housing.
More resorts are investing in the employee child care experience in order to attract and retain staff—despite financial and logistical obstacles.
The 2023-24 season pass sale is underway with lots of new offerings and more multi-area passes than ever before.
