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  • Why the Ski Industry is Treading Water
    An analysis of a LeisureTrak survey that finds sports participation in decline in a bullish economy. Demographic changes and their impact on the industry are examined.
  • What's That Buzz?
    This story is about Jack Frost Mountain, Pennsylvania's, move to introduce motocrossing to its off-season activities. The article describes the involved, 50-acre park for moto, ATV and BMX riders.
  • Capturing the Spirit of Youth
    This cover article describes Whistler/Blackcomb's (British Columbia) award-winning wiinter playground for kids. It had little effect on the environment, has a castle and three miles of trails in the woods. Planners picked the brains of Disney experts in developing their mini theme park for children.
  • Carriage Positions After Installation
    Norm Duke explains his procedures for determining final carriage positions after installation. His calculations help simplify the estimates in an age when hydraulic tensioning systems have made the process more complicated.
  • SUVs Take On Ski Resorts
    As SUV makers tap into the wintersports market, Lake Tahoe ski areas are getting great publicity and nice cars to drive in this cross-marketing phenomenon.
  • Trade Show Wrapups
    Pictures and captions wrapup the spring season of trade shows.
  • OITAF 8th Congress Scores Well
    This piece describes the success of the International Organization for Transportation by Wire Rope's 8th Congress in San FRancisco.
  • Passport Programs Growing
    This article reviews the multitude of passport ski pass programs designed to get school kids onto the slopes.
  • Ski the Hill
    This is a wrapup of what happened in Washington, D.C. during the NSAA's annual lobbying trip Ski the Hill. Environmental issues and demonstrations were the order of the two-day conference.
  • Snow Sport Camps
    This article reports on the gaining popularity of sports camps and how some resorts are cashing in on the trend. Most camps are independently promoted and run, with little involvement needed from resort staff.
  • Tying Down the Details
    This is a brief addendum to an earlier article, "Sun Valley Sigles: History Made" by Mary Purdy Gmuender in May '99 clarifying patent questions on the first single chairlift. Also a correction on grooming vehicle prices.
  • Looking Back
    A short look back at the big issues in past issues of SAM, 35 years befor and 10 years before.
  • Northstar Rekindles its Restaurant
    This is a story about Northstar's recovery after a fire devastated the Summit Deck and Grill restaurant on Feb. 28, 1998.
  • Seth Says: It's the Message Not the Medium
    This article promotes the premise that smart advertising makes the difference. Seth takes a look at ads that stick out and ones that fade from memory.
  • Construction Site
    Lifts, snowmaking, lodge and golf course development at Cannon Mountain, N.H., Kirkwood, Calif., Park City, Utah, Stevens Pass, Wash., Okemo, Vt., and Lenko, Inc. in Sweden (rebuild after factory fire).
  • Idea Files
    Using fan guns to dry go-kart tracks at Ober Gatlinburg, Tenn.; custom belows to conceal chair lift hydraulic system at Snow Trails, Ohio; driving range at bottom of tubing hill at Massanutten, Va.
  • Blue Pages
    2006 Olympics to Italy; Shakeout at Mountain Creek; Nordic World Pledges Renewal; Seven Springs Sale is Derailed; It's Helmets Again in N.J.; NSGA Finds Skiing Down; The Future for Otten and ASC; NSAA Developing Environmental Principles
  • End Page
    Dave Barry's stunt to cover Vail Resorts' Adam Aron's car with magnets to benefit the Summit Foundation outside the annual hockey classic; Ad Age names Sims ad the best for magazines in 1998 for the takeoff on the famous Tianenmen Square photo of a student standing before a tank. In the Sims ad a snowboarder stands at attention before four snow grooming vehicles.
  • Fall Consumer Show Schedule
    This is a list of ski shows and a source of contact names and phone numbers of contacts for those shows.
  • 1999 Metro Newspaper Directory
    Contact names, numbers, addresses and descriptions of special sections and promotions for ski areas to use when selling to North America's largest markets through the big newspapers in those markets.
  • Millennium Fever
    This report offers a continent-wide look at what resorts have planned for their customers who want to celebrate Y2K on snow.
  • Speak Out; Got a Problem? Work it Out!
    This issue combines Speak Out and the letters section to highlight an exchange between a customer and Breckenridge's COO regarding a perceived loss of Breck's individuality under the corporate banner of Vail. The headlined piece is an anonymously written piece dramatizing the effects of a large corporate structure on employee morale. The lesson: One-on-one communication with employees at all levels is key to success on the mountain.
  • Publisher's Memo
    "NSAA's San Francisco Triumph" describes the national convention and the OITAF Congress as seemles and smoothly run (more on page 22, same issue); "The SAMMY Awards" thanks the sponsors and winners of the 2nd annual SAMMY awards presented at San Fran; and "A New SAM Managing Editor" welcomes Jonathan Gourlay to the SAM fold.
  • Cover shot: Whistler's winter playground for children