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Best/Worst Marketing 2015-16

SAM's annual review of marketing hits and misses.

 

Best/Worst Marketing, 2014-15

BEST/WORST MARKETING, 2014-15

ISSUE

May 2015

AUTHOR

Gregg Blanchard, Mike Grasso, Rick Kahl, Alex Kaufman, Milena Rigos, Samantha Rufo, Steve Threndyle, Mary Walsh

VOLUME

54-3

PAGE

51

SUBJECT

Marketing

Bloopers. Games. Champagne toasts. Exquisite images. This season, resorts delivered a wide variety of original and cool marketing concepts that were both inside and outside the realm of traditional marketing. From carefully planned and thought-out campaigns to glorious bursts of spontaneous genius, resorts produced some remarkable successes, along with the occasional dud.

Best/Worst Marketing 2013-14

With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.

Best/Worst 2015 : : Print

Best Resort Magazine:

Jay Peak, Vt.

Best/Worst 2015 : : Video

Best Use of Video Outtakes:

Sunday River, Maine

Best/Worst 2015 : : Digital/New Media

Best Intro of a Hashtag:

Mammoth Mountain, Calif.

Best/Worst 2015 : : General

Best Overall Integrated Campaign:

Aspen Snowmass, Colo.

Best/Worst Marketing, 2012-13

SAM's anticipated annual review of resort marketing efforts.

Best/Worst Marketing 2011-2012

In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM€™s annual look at the best and the worst efforts in our industry.

Best/Worst Marketing 2010/2011

SAM's annual look at the highs and lows in ski area marketing.

Best/Worst Advertising 2010

Issue May 2010 Author Ken Castle, David Amirault, Samantha Rufo and Katie Bailey Page 39 Subject Advertising   Yes, social media is cool and dynamic. But it is far from replacing a well thought-out traditional media campaign. After combing through this season's ski area ads in print, broadcast and online sources, SAM found standout ca...

Best/Worst Advertising: 2008/09

Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding.

BestWorst Print Ads of 2007-08

For these reviewers, it's all about clean copy, great art, and making a connection.

The Best and Worst Websites of 2006-2007

We've expanded our best and worst section to include websites. Except here, we use an insider's and an outsider's take.

The Best and Worst of Print Ads 2006-2007

Our annual look at what worked and what flopped in print advertising for ski resorts this past year.

The Best/Worst Ads of 2005/2006

An annual look at the good, the bad and the ugly in ski resort advertising.

The Best and Worst Ads of '04-'05

Our second annual look at what hit and what missed in resort advertising.

The Best and Worst Ads of 2003

For better or for worse, mountain resort advertising toed the line this season. Plus, the hits and misses in the youth market.

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